BACKGROUND

After launching its new brand attitude in 2018, Lufthansa went further to inspire people to travel the world with an open mind and say “yes” to life-enriching experiences. 

 

IDEA

LifeChangingPlaces campaign tells stories of real people who experienced changes in their lives after encountering unexpected travel experiences visiting new places.

 

RESULTS

1.From brand health check study, Lufthansa ranked first among all international airlines servicing China for First Choice.

2.Vast majority of the respondents believe that Lufthansa is the leading domestic and foreign airline in providing high-end  

   services and quality travel expertise.

3.Brand relevancy increased significantly.

​